February 10, 2025

Sparkle Thoughts

Where Ideas Shine Bright

Why Banner Printing Is a Game-Changer for Direct Mail Campaigns

Banner Printing provides business owners with a way to connect with their target audience and convey a message about their products or services. It is a versatile marketing tool that can be used for a variety of purposes, including grand openings, fundraisers, anniversary celebrations, and trade shows.

Display banners are typically printed using a dye sublimation process on polyester fabric. This technique allows the ink to absorb into the fabric, creating a vibrant and colorful imprint that will last for years.

High-Quality Printing

Make a big statement with a full-color banner. This eye-catching marketing tool is perfect for announcing grand openings, re-openings, fundraisers, anniversary celebrations and trade shows. We offer a variety of sizes and styles, including indoor and outdoor signage. Choose from mesh, blackout, scrim and smooth banners. Our high-quality printing ensures your message will be seen, even when hung in the sun. We can also insert grommets evenly spaced along the perimeter of your sign so it hangs properly without tearing or wrinkling. We can also include a pole pocket to place a rod or pole through, if you want to display your banner at an angle.

Lamination

Banners can be made from a variety of materials, from high-end fabrics with rich colors and a smooth feel to low-cost scrim vinyl. The latter is commonly used because it offers a high level of light-fade resistance, which is important for long-term advertising use.

If your design uses elements that extend to the edges of the banner, add a bleed area to account for fading during the printing process. This will help your banner print look crisp and clean.

Your branded banner will then go through a large-format printer that applies your artwork to the vinyl substrate using UV, waterproof solvent inks to reduce ink blotching and smears. The final banner will be cut and then hemmed, folded, and reinforced with aluminum grommets for ease of hanging and a long lifespan.

Pole Pockets

Pole pockets are a useful addition to specific banner installations. They make it easier to slide the banner over a pole and can help reduce creases and give more of a solid tensioned appearance. They are typically added to the bottom of a drape or banner to weight it down and reduce the risk of wind damage.

Pole pocket banners are perfect for promoting events, communicating community branding or wayfinding information. They can also be used to decorate public areas or commercial streets.

When ordering banners with pole pockets it is important to allow 2” at the top and bottom of your artwork for the pole pocket. Also, be sure no critical text or logos are entered within the pocket area. We recommend using PoleTape or PoleTape Pro which are industrial strength double-sided banner tapes that make pole pocket hems stronger than sewing or welding and are ideal for long-term outdoor applications.

Grommets

Grommets are the little metal rings that reinforce the holes used to hang up banners. They prevent the holes from fraying or tearing, especially in windy outdoor conditions.

There are many different base metals and finishes to choose from for grommets, so you can find one that matches the aesthetic of your banner. They also come in a range of sizes, but most banners use 3/8 inch grommets as they are durable and don’t detract from the visuals of your display.

Adding grommets and pole pockets is an inexpensive way to make your banners last longer. By carefully addressing the hemline, size, and grommet placement, you can create banners that look great and stand up to the elements.

Easy Installation

Banners can be hung using grommets, placed on a pole or inserted into a custom banner stand. Hems improve the strength and durability of a banner, preventing it from wrinkling or tearing. Grommets can be inserted evenly along the border to ensure even weight distribution that prevents wrinkling. Hems are created by folding over an inch of banner material and heat-bonding it to the back, providing a clean and strong finish.

Texas Signs & Printing use fade-resistant full-color inks, achieving mild or traditional solvent colors depending on the base substrate and your personal preference. Our high-resolution printing methods create vibrant hues that appear professional and never over- or undersaturated. Whether for business promotions, event announcements or protests, banners are eye-catching and affordable marketing tools. They are also a great way to test messaging and slogans without investing in more permanent signage.

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